A concise checklist designed to help you spot common risks and blind spots before hiring an agency.

It highlights patterns that frequently cause problems later:

• vague goals

• hidden assumptions

• misaligned incentives

• unclear ownership

• and more

Useful if you want to sense-check things yourself before deciding whether a deeper review is needed.

A practical, easy-to-digest guide designed to help decision-makers think clearly about agency hires before signing a contract.

This guide explains:

• the common assumptions hidden in proposals

• key risks clients often overlook 

• how to evaluate deliverables versus expectations

• what questions good agencies always answer

• simple red flags that matter in context

If you're halfway to a decision and want structured clarity without a full review, this guide gives you the language and insight professionals use when assessing candidates.

A fixed-scope, written second opinion on a specific agency proposal or hiring decision.

The Verdict applies a structured review framework to assess clarity, alignment, assumptions, and risk - and concludes with a clear recommendation to proceed, pause, or rethink.

This service is designed for situations where the stakes are high and you want an impartial, professional assessment before committing. An optional recorded walkthrough is available to explain the reasoning in more detail.