Agency proposals are persuasive by design.
They present strategy, ambition, projected outcomes, and confident execution plans. For higher-stakes engagements, financial and reputational exposure may be significant.
When the decision is meaningful, structured independent scrutiny can be proportionate.
Flat fee · Written report · Delivered within 5 working days
VERDICT is an independent, written analysis of a single agency proposal.
It evaluates structure — not creativity.
The review examines:
Scope clarity and proportionality
Assumptions and internal dependencies
Incentive alignment and risk distribution
Financial exposure concentration
Governance and safeguard mechanisms
Asset ownership and exit clarity
Structural blind spots
You receive a clear, structured written report identifying:
Areas of strength
Areas requiring clarification
Risk concentration points
Alignment gaps
Decision considerations
The objective is coherence — not criticism.
VERDICT is proportionate when:
The engagement value exceeds £20,000
Financial exposure is meaningful
Reputational visibility is high
Internal stakeholders disagree
Time pressure is compressing judgment
You lack in-house procurement expertise
For lower-exposure engagements, the Guide or Checklist may be sufficient.
Not legal advice
Not contract negotiation
Not strategy consulting
Not agency selection brokerage
Not performance guarantee
It is structural due diligence.
Delivered digitally within 5 working days of receiving the proposal and required context.
No calls required.
Independent scrutiny is not about distrust. It is about proportionate risk management.
If the structure holds under review, confidence increases.
If structural gaps exist, correction is possible before commitment.
Regret most often follows speed, not scrutiny.
All submitted materials are treated as sensitive and confidential.
No information is shared or reused.
One-time purchase
Digital delivery in 5 working days
No ongoing obligation
Yes. The checklist is designed to apply to creative, digital, branding, PR, strategy, and advisory agencies.
No. It focuses on structural clarity and risk identification, not legal interpretation.
Independent review is not a sign of hesitation. It is a method or proportional risk management.
When exposure is meaningful, additional scrutiny before commitment is often less costly than correction afterward.
If the proposal is structurally sound, the review will confirm it.
If gaps exist, you will see them before they become obligations.
Deliberate decisions protect budgets, relationships, and credibility.
Flat fee • Structured written report • No ongoing obligation